Undertaking the challenge of new projects
At Mitani Shoji, employees are encouraged and motivated to take on new challenges based on the company’s belief that challenging oneself initiates a cycle of personal growth.
MS PLANTS
Decorative plant project
ABOUT
Dubbed MS_kyoto_plants, Mitani Shoji launched its plant business in June 2023 with the conceptual tagline of “Enrich your life with plants”. The business involves importing and producing mainly rare succulent and tuberous-root plants from Africa and other countries and selling gardening products. It aims to bring a little more enrichment to people’s daily living in the form of chic or pretty-looking plants that provide a relaxing and healing experience through contact with vegetation and soil and also serve as interior decorations.
NEW INFORMATION
After opening the business’s dedicated accounts on social media in June 2023, we have been posting daily news updates, including plant import and growth status reports. The business entails importing plants mainly from Taiwan and Indonesia and selling them to people all across Japan through social media, online shops, and pop-up retail at various events. In addition to such plants, we have started dealing with gardening products while expanding our import and sales channels and developing new products to pave the way for further growth in the future.
PROJECT NEWS
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関連リンク
MS KYOTO
KYOTRAIL
ABOUT
Until a few years ago, we primarily focused on our specialized fields for many years. However, we increasingly felt a strong desire to contribute to Kyoto and the local community in a broader and more meaningful way, beyond the boundaries of our traditional areas of expertise. This aspiration became the driving force behind the launch of our brand, KYOTRAIL.
The name KYOTRAIL is a portmanteau of “Kyoto” and “Trail.” It reflects our desire to honor the paths that have long existed in Kyoto while creating new ones with our own hands. Although this marks a new challenge for us in an unfamiliar field, we remain committed to leveraging one of our greatest strengths as a trading company: connecting people and businesses to create ideal products.
Moving forward, we will continue striving to develop products that balance innovation—bringing something new and not yet widely seen in the market—with the satisfaction that comes from exceptional taste and quality.
NEW INFORMATION
Leveraging our strengths as a trading company, we have launched initiatives to connect companies across different industries and to develop innovative products that have never existed before. As our first initiative, we successfully collaborated with a long-established soy sauce brewery in Kyoto, installing speakers that transmit musical vibrations to the soy sauce barrels, thereby achieving a flavor profile distinct from conventional methods. We will continue to focus on innovative initiatives, beginning with music-induced vibration techniques, and contribute to the Kyoto community.
In addition, we have launched an e-commerce platform to deliver our products directly to customers and will continue to promote our products through various social media channels.
